Executive Seminar: “Increasing your sales while implementing digital marketing”

The Internet is the fastest growing and most effective worldwide advertising medium. It lowers creative strategies implementation cost and is more efficient than similar communication mediums such television, radio, magazines and newspapers. Online Marketing is unique and desirable for a variety of reasons:

• Better ROI and allows for instant distribution.
• Real-time measurements and results.
• Customized content and immediate updates.

In light of the above advantages, companies continue to maneuver without a clear understanding of this terrain, and the intrinsic characteristics and limitations of Internet advertising.  For this reason, Inlanet Digital Marketing and the Janus University have decided to offer the Executive Seminar: "Increasing your Sales while implementing Digital Marketing."  Attendees will discover market trends and discuss success stories that will allow them to understand the opportunities available on the Internet, and the possibility of designing a Digital Marketing plan for their business. The seminar includes case studies of what works and doesn’t on the Internet.

Our Internet marketing seminar covers:

• What are the keys to creating a marketable website?
• How do the search engines like Google work?
• What are the best products to sell online?
• What options do I have to promote my company on the Internet?
• How can I harness the Internet’s potential for my company?

Objectives

At the end of the seminar, participants will be able to plan and manage the implementation of a digital marketing campaign. We offer participants a holistic view of factors that include Internet marketing along with an overview of the different disciplines involved: technology, business schemes, marketing and law.

• Strategize when and how to advertise on the Internet, discover reputable vendors, and the basic principles to achieve maximum effectiveness.
• Update the participant in recent advertising formats to achieve greater visibility and maintain user interest.
• Understand the industry terms such as PPC, SEO, SEM, CPM and CPA.
• Learn how to properly combine online marketing tools to execute a successful strategy:
• marketing on social networks (Facebook, LinkedIn, Twitter)
• marketing on search engines (Google, Bing, Yahoo)
• mobile / local marketing
• Learn how to ensure a set number of visits, and the profitability of your advertising investment.
• Learn to integrate the Internet on the job for more customer benefits using e-commerce strategies, even if participant has zero experience.
• Learn step-by-step all marketing actions and how to leverage the use of technology to promote your business.

Who should attend?

This seminar is geared toward new and established entrepreneurs interested in developing skills for creating and implementing digital marketing plans and position themselves to succeed in a competitive market.

Place, Date and Time

This seminar is held at Manhattan, NY:

Location: 555 5th. Avenue, 14th Floor (Entrance on 46th Street) New York, NY 10017
Date: December 10, 2011
Time: 10:00 a.m.

Quotas, Duration and Costs

Limited space is available to ensure each participant receives personal attention and their concerns are addressed.

The seminar lasts 3 hours and costs $99, payable via Google Check or PayPal.